Example: How To Create A "Buy 1 Get 1" (BOGO) Bundle

This article applies to Simple Bundles 1.0. If you're using Simple Bundles 2.0, refer to How to add a free gift to your bundles using Simple Bundles.

To create a Buy 1 Get 1 (BOGO) bundle in Simple Bundles 1.0, create a bundle product in Shopify, priced at one item, that contains two items. In this example, the customer buys a gemstone necklace, picks a color, and gets a second necklace free.

Storefront example of a Buy 1 Get 1 necklace bundle
Buy 1 Get 1 necklace bundle on the storefront

Step 1: Create the BOGO product in Shopify

Step 2: Build the bundle in Simple Bundles

Step 3: Add the items to each bundle variant

What do customers see?

Step 1: Create the BOGO product in Shopify

This works the same way as setting up a mix-and-match bundle or a bundle with product variant options.

  1. In Shopify, create the product for your BOGO promotion.
  2. In the Variants section, click + Add options like size or color.
  3. Add the options your customers can choose from, then click Save.
Shopify product page for the Gemstone Necklace BOGO product
BOGO product in Shopify
Shopify Variants section with Blue and Purple color options
Color options on the BOGO product

In this example, the product is a Gemstone Necklace in two colors, Blue and Purple. Adjust the options and variants to match the bundle you're offering.

Step 2: Build the bundle in Simple Bundles

  1. In Simple Bundles, go to Bundles v1.0 and click Build bundle.
  2. Search for the product you created in Shopify.
  3. Select the product and the variants you want to turn into bundles, then click Select.
Product picker with the Gemstone Necklace product selected
Selecting the BOGO product
Product picker with the necklace variants selected
Selecting the BOGO product variants

Step 3: Add the items to each bundle variant

Each variant of the BOGO product is its own bundle. In this example, each bundle variant contains one Blue and one Purple necklace.

  1. In the Bundle Variant section, click the variant you want to set up.
  2. In the Products section, click Add products and select the individual necklace SKUs.
Adding necklace SKUs to a bundle variant in Simple Bundles
Adding products to the bundle variant
Bundle variant with the Blue and Purple necklace SKUs added and a bundle price of 30
Bundle variant with its products and price
  1. Set the Quantity of each product.
  2. In Bundle details, set the Price to what the customer pays, usually the price of one item.
  3. Click Save, then repeat for the other bundle variants.

How do I give the customer the same color for free?

To make the free necklace the same color the customer picked, add only that color's SKU to each bundle variant and set its quantity to 2. For example:

  • The Blue bundle variant contains 2 Blue necklaces.
  • The Purple bundle variant contains 2 Purple necklaces.

Note: If you sell these individual SKUs only through a bundle, make sure they aren't available on your storefront on their own. See Selling products exclusively through bundles on Simple Bundles v1.0 and v2.0.

What do customers see?

Here's the bundle on the product page.

BOGO necklace bundle on the storefront product page
BOGO bundle on the product page

After checkout, Simple Bundles adds the necklaces to the order at $0 each, and the bundle carries the price.

BOGO bundle with selected options in the cart
BOGO bundle in the cart
Order status page showing the BOGO bundle and both necklaces at no charge
BOGO bundle items in the order

Does Simple Bundles 2.0 handle this differently?

In Simple Bundles 2.0, you add the free item as a $0 component of the bundle, and depending on the bundle type, customers can choose their free gift from a set of options. See How to add a free gift to your bundles using Simple Bundles.

Example: Creating mix-and-match bundles with product options

Example: Creating a bundle with product variant options

Example: Creating a bundle with product variant options like size and color

Bundle type: Single-price bundle | add $0 items in orders

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